Example②

Source: http://www.sbs.com.au/theboat/

①What type of media is it？

A:Interactive video.

②What initial promise does it give？

A:Tell the readers a story.

③What is its purpose & function？

A:Use digital media to tell a comic story and interact with readers.

④What are its unique/unexpected qualities & ideas？

A:The story and art style are very unique.

⑤Is its branding original？

A:Yes.

⑥How can you explain the style/tone/emotions？

A:Black and white sketch.

⑦How cohesive is the combination of elements？

A:Black and white color collocation hand-painted style is very expressive.

⑧Who is the main audience？

A:All the readers.

⑨Is the user experience exciting & engaging？

A:Yes, the story is interesting.

⑩What qualities could you incorporate in your work？

A:Static comics can also be made into dynamic video.