Example①

Source: https://thecdm.ca/news/gaming

①What type of media is it？
A:VR game.

②What initial promise does it give？
A:Help the elderly understand new media games and accept new technologies.

③What is its purpose & function？
A:Let the elderly interact with technologies like VR and online social games.

④What are its unique/unexpected qualities & ideas？
A:Pay attention to the social and recreational needs of the elderly.

⑤Is its branding original？
A:Yes.

⑥How can you explain the style/tone/emotions？
A:Easy to operate, simple and clear.

⑦How cohesive is the combination of elements？
A:Use bright colors and easy to understand operations.

⑧Who is the main audience？
A:The elderly.

⑨Is the user experience exciting & engaging？
A:Yes.

⑩What qualities could you incorporate in your work？
A:Create for specific consumer groups.